What is masculinity? What is it to be a man? How do these terms apply to homosexual identity?  In reaction to homophobic behaviour towards gay men, Made Up criticizes how gays are often dismissed for being too "effeminate", too "flamboyant" or not "straight-acting" enough. While the interview subject speaks of his physical preferences in men off screen, the images show a man's physical appearance gradually changing to contradict the narrative being told. Through manipulations of both sound and image, Made Up demonstrates how social constructs are made and how they can be deconstructed.