Initiation à la psychologie : la publicité
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This series gives the opportunity to get an overview of contemporary psychology. Those 13 one-hour programs each deal with one particular aspect of psychology and together they give an accurate portrait of different techniques, theories and applications of this discipline. It gives the chance to meet many researchers in the province and discover their subjects and the social preoccupations of our own culture.

Episode #10 - La publicité : defenition of publicity and propaganda through the history of its process; presentation of the basic principals of publicity and explanation, step by step, of an advertising campaing.

1980
Canada
59:18
Original language
French

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Credits

Direction
André Decoste
Screenplay
Michelle Dumont
Participants
Dr Bernard Demers
Thérèse Sévigny
Camera
Pierre Beaudin
Daniel Thomas
Sound
Roger Thomas
Editing
Daniel Lapointe
Production
Le C.R.A.S.H.

Technical information

Color
Color
Image format
4:3
Shooting format
3/4" video
Keywords
Theory, Psychology, Advertising, Propaganda

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